Image credit – Tourism and Events Queensland
The allure of regional living has grown stronger over the past decade, with Bundaberg emerging as a prime destination for those seeking a change in lifestyle. This trend aligns with findings from the AHURI Final Report No. 425, which highlights lifestyle motivations as significant drivers of migration to non-metropolitan areas. With its coastal location, affordable housing, and sense of community, Bundaberg embodies the qualities that attract both young families and retirees.
Regions like Port Macquarie have long been known for lifestyle-driven migration, and Bundaberg shares many of the same characteristics that make these places popular. The city’s unique combination of natural beauty—boasting stunning beaches and lush parklands—draws people looking for a more balanced and fulfilling way of life. The accessibility to outdoor activities, such as hiking, beach outings, and community events, also enhances the city’s attractiveness.
One notable change impacting this migration pattern was the COVID-19 pandemic. During this period, remote work became the norm, allowing people to prioritise where they lived based on personal preference rather than job location. Bundaberg saw an increase in new residents who were now free to trade the congestion of metropolitan life for the tranquillity of a regional setting. The AHURI report reflects this shift, pointing out that lifestyle considerations have become even more influential as people seek wellness, space, and affordability.
Another driving force for migration to Bundaberg is the community itself. Newcomers often find that settling in Bundaberg means becoming part of a friendly, close-knit environment that values inclusivity and mutual support. This sense of belonging is a strong pull for those relocating from larger cities, where community connections can be harder to form.
Bundaberg’s appeal extends beyond natural assets and community spirit; it also offers practical benefits. Compared to major city living, housing in Bundaberg is more affordable, enabling people to achieve homeownership more easily and with less financial strain. The city’s infrastructure supports a comfortable lifestyle, with access to essential services, schools, and healthcare facilities that complement its appealing living conditions.
With a population that continues to grow, Bundaberg is not just a great place to visit but a welcoming place to live. For those in search of a life that values balance, nature, and community, Bundaberg is a regional gem that encapsulates all the qualities highlighted by migration research. This lifestyle-first approach ensures that Bundaberg remains an attractive choice for those making the shift from urban centres.
This article, written by Welcome to Bundaberg Founder Gayle Reynolds, is inspired by the AHURI Final Report No. 425 titled *“Place-based drivers and effective management of population growth and change in regional Australia.’* Authored by Caitlin Buckle, Greta Werner, Nancy Marshall, Glen Searle, Nick Osbaldiston, Somwrita Sarkar, Durba Kundu, and Nicole Gurran from the University of Sydney and James Cook University, this report was published in August 2024. It explores key push and pull factors affecting population changes in non-metropolitan Australia and offers valuable insights into managing growth effectively in regional areas.
Reference:
Buckle, C., Werner, G., Marshall, N., Searle, G., Osbaldiston, N., Sarkar, S., Kundu, D., & Gurran, N. (2024). *Place-based drivers and effective management of population growth and change in regional Australia*. AHURI Final Report No. 425. Australian Housing and Urban Research Institute Limited.